BMW at the 2014 Geneva Motor Show. | Otto's BMW
March 20, 2014

BMW at the 2014 Geneva Motor Show.

The new BMW 2 Series Active Tourer is the unique combination of functional space, dynamics and high-class design is reflected by the spectacular architecture of the booth’s central highlight area. Attention-grabbing from afar, most impressive close up.

With the BMW 2 Series Active Tourer, BMW delivers a versatile car that sets new standards in the premium segment and aims to attract an untapped target group of the brand.

Thanks to its long wheelbase, short overhangs and high roofline, the compact BMW 2 Series Active Tourer offers ample space and a high level of flexibility. At the same time it’s a car that displays outstanding aesthetics. Both qualities consolidate visually on a giant high-resolution LED screen in the centre of the stand. This creates a dynamic platform for the presentation of two exciting versions of the BMW 2 Series Active Tourer.

Find out more about the BMW 2 Series Active

Request today your drive test for your next BMW. See you soon! 




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